Marketing mix strategies for maggi 10 introduction in year 1872, the nestle using the strategy of brand extension for attracting customers they use the successful brand name to launch a new or modified product in a new category. Free essay: the maggi brand in india brand extension and repositioning case background nestle india limited is the market leader in indian noodle market with. A product line extension is the use of an established product brand name for a new item in the same product category line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This case is about evolution of a parent brand and its subsequent extensions into different product categories dettol as a brand has immense trust and loyalty from the consumers since the 1930s when dettol was introduced in india, it has occupied a distinct position in the mind of its consumers. The case examines the brand and line extension strategies adopted by fast moving consumer goods (fmcg) major nestle for its maggi brand in india it provides a detailed account of nestles promotion. Role of brand extension in indian market dr hitendra bargal brand extension largely depends on its strong association with the product attributes companies extended it 'easy to cook and good to eat maggi brand of ready to use noodles to other. Product analysis of maggi noodles in india print reference this published: 23rd march, 2015 in order to target the health conscious consumers, in the year 2005, nestle india limited expanded by brand extension - offering various healthy food products under the brand name maggi.
Ii bachelor thesis within business administration title: brand identity & brand image authors: alexandra rosengren, andrea standoft, ann sundbrandt. I think they should there are many options to choose from although they have launched another brand for chilly stuff call hot heads there is enough room to explore other options like peas masala, cheese, onion masala, mix veg etc. I had some posts on brand extensions here before, and tried to categorize brand extension, but here are some excerpts of another interesting categorization by mike bawden of brand crafting the next step - an evolutionary brand extension. A bowl full of maggi noodles in your hands other competitors like top ramen emerged during 1990 which reduced the sales of maggi to overcome, maggi did brand extension by introducing some new taste variants of desi sub segments like tomato, chicken, masala. 3 evaluate nestlés atempts at brand and line extensions under the maggi brand from bba 003 at st xaviers college.
Nestles maggi pricing and repositioning a recalled product case study help, case study solution & analysis & you will discover other models that got here initially and tend to be more common nestle utilizing the system of brand extension for attracting clients. The brand maggi nestle good food good life outline of the presentation nestle brand extension definition advantages disadvantages evaluation of brand extension opportunities 5 steps of introducing brand extensions what is brand. Brand positioning and repositioning brand proliferation is the opposite of brand extension maggi ketchup, maggi soup etc c) brand extension to items in an unrelated product line: under this head the brand name is extended to the items.
Brands that reflect, live and adapt, earn the right to survive over time brands that project themselves change the rules and the fitness landscape. Brand extension dayanand sagar business school bangalore assignment of product & brand management on successful and unsuccessful brand extensions submitted to- mr sai ganesh submitted by -khushbu roy dsbspgdm09022 brand extension brand extension is using the leverage of a well known brand name. Analysis of maggi brand under brand extension techniques.
This case looks at the different stages in the product life cycle of maggi noodles in india it discusses the different measures taken by nil to keep the maggi. Nestle india limited is market leader in indian noodle market with it's maggi brand of noodles which was pioneer brand launched in 1983 in packaged food market of india it took the challenge and established maggi in indian market considered to be conservative and typical about food consumption.
Every marketeer has heard of the term brand extension extending into a new product line or - category could potentially be very beneficial for the product sales (aaker, 1990) some companies have gotten really good at it and make it look so very easyjust slap your brand name on a new product line or category and.
Learn about nestlé's brands and what we're doing to make our products tastier and healthier. Opportunities in the swot analysis of maggi brand extension: maggi can expand its product categories by venturing out in corn flakes ,chips & pickles( although it failed in 2003 but now with presence of local & national players in this product category ,company can reap the benefits. Nestlé's popularly positioned products (ppp) strategy global context as the world's leading nutrition, health and wellness company − nestlé produces ppp versions of major global brands including maggi, nido and nescaf. A parent brand is an existing brand that gives rise to a brand extension by supporting the allied products/services by example of parent brand and sub brands nestle maggi which a very strong brand in the noodles category which got extended to new product categories like ketchup and. Branding strategy of maggi noodles brand extensions: over the years later nestle also forayed into other food segments like pickles, using the maggi brand, but it was unsuccessful and the products were dumped.